First Look: February 21

The user as entrepreneur User innovations are improvements to products either suggested or created directly by customers. But how often do users financially profit from those improvements themselves? The subject is studied in the forthcoming book chapter, When Do User Innovators Start Firms? A Theory of User Entrepreneurship by Sonali Shah and Mary Tripsas. Their model helps explain why "user entrepreneurs are likely to spawn the creation of altogether new product markets and even industries." Bluffing for innovation One potentially effective method of deterring rivals from pursuing innovative attacks in your market is the old-fashioned bluff, it appears. In the forthcoming article, "Innovation Strategy and Entry Deterrence," Turut Ozge and Elie Ofek discuss ways firms can preemptively discourage entrants. One strategy is to pursue incremental advances and put off radical innovation, in part to avoid validating the high market potential to the entrant. The article will be published in an upcoming Journal of Economics and Management Strategy. Making of the modern firm In The Rise of the Modern Firm, editors Geoffrey Jones and Walter A. Friedman chronicle the growth of the business enterprise from Ancient Phoenicia to modern day China. A number of scholars contribute chapters on topics as varied as "Josiah Wedgewood: An Eighteenth-Century Entrepreneur in Salesmanship and Marketing Techniques,"
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